In recent months, the phrase has figured in an Onion headline, a New Yorker cartoon, and in flurries of Tweets and TikToks from people who have nothing to do with logistics. 15-as shipments limped toward Black Friday and Christmas. A tally of transcripts showed that utterances of “supply chain” began hitting new highs in 2020 and swelled to a 10-year peak this quarter-S&P 500 firms logged a record 342 mentions (pdf) between Sept.
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